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Talks & Workshops De-Mystifying Design & Business

Alyssa Phillips Downey of Amp'd Designs and Make Your Design Matter ® smiling while holding a laptop against her chest.

I’m Alyssa, a Brand and Web Design expert, and an educator for ambitious business owners and self-employed creatives.

My talks provide actionable solutions to relatable problems every business owner or designer experiences. Whether an audience of entrepreneurs or a community of creatives, I’m focused on helping attendees learn valuable skills, feel inspired by new perspectives, and most of all feel more confident in their businesses and equipped to grow towards their goals.

As a speaker, I blend empathy with empowerment, helping attendees feel validated in their current challenges and experiences while providing realistic steps to help them move forward in the right direction.

I love incorporating interactivity, worksheets, or freebies into a workshop to encourage a positive and engaging experience.

Speaking for Business Owners

Designing logos and websites can seem daunting and confusing — but it shouldn’t! My mission is to de-mystify the design process and help entrepreneurs thrive.

I help business owners understand not only the power design has to help their brands grow, but the power they have in their own hands to implement impactful techniques and connect with their ideal audiences.

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What I can speak about:

I specialize in topics about branding, brand strategy, brand story, and building effective websites.

Example topics:

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Speaking for Designers

Starting — and growing — a freelance design business is hard. I know because I’ve been there! My self-employment journey was full of mistakes and lessons learned. Now, after 8+ years of working for myself, I’ve come out the other end with tried and true processes, foolproof policies, and a sustainable and fulfilling business.

I love generously sharing my processes, workflows, and experiences to help other self-employed creatives smoothly nail their projects, wow their clients, and grow their businesses with confidence.

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What I can speak about:

I specialize in topics about client communications, design process (internal and client-facing), navigating difficult situations, and policies and boundaries.

Example topics:

For colleges:

I love talking with design students about career path, the brand design process, and how to work as a freelance designer.

Colleges I’ve visited: Pratt Institute, Appalachian State University, Western Carolina University, Asheville-Buncombe Technical Community College, Mars Hill University. I also visit high school classes as a Pathful volunteer.

Featured talks:

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Squarespace Circle Day — Client Wrangling: Keeping Timelines on Track

The Simply Profitable Designer Summit — The Loyalty Loop: Past Clients, Future Profits

Stand Out & Sell Out Summit — From Clicks to Customers: How to Build a Website that Converts

Why Do Clients Pick the Worst Logo?

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Photo by Lindsay Barrasse

Why invite me to speak?

Why I’m qualified to teach people about this stuff:

I don’t just talk the talk — I walk the walk. I work with clients myself, and all the things I teach others are things that I personally implement with my design clients and in my own design business.

The formal resume:

My decade+ of experience as a professional designer has given me a solid background in and understanding of branding, strategy, website design, and building a freelance business.

I hold a BFA in Communications Design from Pratt Institute in Brooklyn, NY, and worked in NYC as a designer and art director before starting my own business.

As an educator for designers, I taught a college-level branding course, and also co-founded the Asheville Chapter of AIGA, a national professional organization for designers.

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Take it from them — here’s what attendees, organizers, and collaborators have to say:

“I think this was the most helpful event for me so far today. Thank you Alyssa!”

“This is definitely one I will watch again!”

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“Fantastic session! Thank you so much Alyssa. I'm leaving better than I started. 💫”

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“I feel like this session is really therapy for us all”

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“Loved the next steps slide in your design presentations! Brilliant”

“You’re killin’ it Alyssa! This was great!”

“The deadlines in essentially EVERY communication is so helpful!”

“I really enjoyed this, Alyssa! Thank you so much. Can we download these slides somewhere?”

Screenshot of positive chat messages during an online workshop for designers

“Fantastic help Alyssa! So many great takeaways here, appreciate you!”

“So much I hadn’t thought of! Thanks. 👍”

“That helps SO MUCH”

“I really liked ‘Our Pledge’ — it feels collaborative and respectful”

“I love how you’re all about delighting your clients and building trust 🤩”

“Love it, great presentation! Lots of great ideas to keep customers wanting to come back time and time again!”

“Alyssa - you are awesome. Thank you SO much for being here in the chat with us, for hanging out with us this week - and for those of you watching on the replay, definitely connect with Alyssa, get her scripts, get in her world - this strategy is GOLD!!!”

“Thank you for taking the time to review my website and share such helpful feedback! You brought up a few points I hadn’t heard from others, which made it feel fresh—and most importantly, actionable.

I’m already thinking of simple ways to implement your suggestions. I also came away with some great ideas from the other website reviews—so much insight all around.”

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