Shopify Website Design that sells for you
Local markets, Faire and Etsy, and your reputation have gotten you this far. But there’s a version of your business that’s bigger, more visible, and builds trust with customers and partners before they’ve even met you or sampled your product.
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You know your products are just as good, if not better, than bigger, well-known brands in your industry. But customers don’t know that.
Now you’re ready for wholesale, partnerships, trade shows, or investors, and you need a Shopify website that communicates the quality of your products and makes the buying experience seamless.
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Shopify Website Design: custom e-commerce web design for growing product-based businesses
What you get:
An easy-to-use, shoppable site that finally matches the business you’ve built and positions you for what’s next.
The ability to finally stop cobbling things together and manually managing sales.
A properly-built, conversion-focused website that considers everything from style to SEO and accessibility.
The confidence to pursue big opportunities, like partnerships, wholesale, or investors, while looking professional.
You’ve outgrown Etsy and DIY website templates. You’re too busy fulfilling orders to build a new website yourself. Your products are better quality than your big competitors, but your site doesn’t reflect that.
You’re ready for a comprehensive, strategy-led website design that reflects the amazing business you’ve built and helps move you towards your next goals.
What’s included in Shopify website design:
Because no two businesses are the same, we’ll start with a consultation call to talk through your goals, needs, and current challenges. You’ll receive a custom quote specifically for you.
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Strategy and planning:
Initial strategy session to clarify your business, goals, audience, and website direction
Website structure and page planning guided by user experience best practices
My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)
Shopify app research and selection
Website design:
Custom designed website pages
Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)
Website development:
After completing your website design, we’ll collaborate with my Shopify development partner to build your site. My development partner is a highly skilled, vetted expert whose process and values are very much in alignment with my own.
Fully-functional Shopify website development
Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)
Assistance connecting your domain
Launch support:
Website training video
Should you need additional help updating your website after completing your initial project, my development partner remains available to support you. I remain available to help you with any branding, packaging, print, or graphic design needs.
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Shopify web design + development starts at $10,000.00
Timeline: 10-11 weeks
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Our Shopify Web Design Process
Many clients tell me they were worried they wouldn’t like their designs, but instead they were blown away.
That’s not an accident.
My tried-and-true design process is the result of over a decade of refinement. Every step has a purpose. By the time your project is complete, your website won’t just look good, you’ll understand understand why it works and you’ll have everything you need to use it with confidence for years to come.
1 — Connection
After you inquire, we schedule a phone call to talk about your business, challenges, and website goals and needs. You can ask as many questions as you need to make sure my process feels like a good fit.
2 — Making it Official
Once we decide to move forward, a signed contract and initial payment will secure your project in my schedule. I only work on one website or brand at a time, which allows me to focus on your project throughout the process.
Following, we meet briefly to outline your website’s page structure and content. This gives you clear direction for preparing your text, photos, and any other essential materials we’ll need.
Your website content is due one week before your project start date. To help support you in this process, you’ll receive my Copywriting Guide, which walks you through writing each page. Or, I’ll connect you with my vetted copywriters or photographers. Our development partner will also share important guidelines to help you prepare your products.
3 — Strategy Meeting
On your project start date, we have an in-depth strategy conversation about how your website needs to support your business, values, goals, and audience. This strategy establishes an incredibly strong foundation for design, ensuring your website resonates with the right people and converts them into customers.
4 — Design phase
I translate everything we talked about into a website design that is highly branded, highly functional, and reflects your goals. We work together through design and as-needed revisions to ensure your site feels fully aligned and works effectively to grow your business.
6 — Development phase
Once your website page designs are approved, we’ll collaborate with my development partner to build your site in Shopify. You’ll work directly with our developer, and I’ll remain available throughout the entire development process to provide any design support needed.
7 — Launch & Support
You’ll receive assistance connecting your domain, and upon launch our developer will share a website training video to help you feel confident updating your site yourself. But if you need a helping hand in the future, we’ll both always be available.
My development partner remains available to support you for any future website updates, and I remain available for any branding, packaging, print, or other graphic design pieces you need, so your business can continue to show up professionally and consistently over time.
Meet Your Shopify Web Designer
I’m Alyssa, and I’ve been designing websites for my entire career. Here are a few things you can expect when we work together:
Web design done right
Website design is deeply integrated with SEO, accessibility, and user experience strategy. It is incredibly important to me to be able to guide my clients with informed, correct recommendations, and that’s why I have continued to invest in my web design education over the past 10+ years. That means if you hire a marketing expert later, they won’t tell you your website is riddled with errors, because I already designed it correctly. I learned the technical details so you don’t have to worry about them.
Strategic guidance
Your project is a collaboration. You can feel comfortable asking any questions and sharing any ideas, and I will never, ever make you feel silly. It’s your business. Alongside, I always have your best interest in mind, and I’ll always be honest and share my recommendations for how we can make your design most successful.
A long-term design partner
I don’t ditch you as soon as your website is designed. Because my expertise extends across the entire spectrum of graphic design work, I’m here to help with everything from business cards to packaging design to billboards. That means you don’t have to start over with a new designer every time you need a new design piece. I love getting to know your business intimately and working with you for years to come.
Your Shopify Web Developer
Your business deserves the best, and that’s why I only work with one vetted Shopify developer.
When we collaborate on your Shopify website, we’ll be working with my Shopify development partner, Cass, to build the designs in Shopify.
I hold Amp’d Designs to a very, very high standard of quality and integrity. That’s why I spent over a year searching for a development partner who aligns with my values and who I’m 100% confident will provide the same high level of service and skill throughout the entire process.
Cass co-owns a design studio herself and is a certified Shopify partner with 8+ years of web design and development expertise. Her specialty is making your e-commerce website setup and build process streamlined and stress-free so you can focus on what you do best — creating incredible products and growing your business to a new level.
Website Content & Collaborators:
I’m fortunate to work with a handful of amazing collaborating businesses that can lend extra hands to help make your website as strong as possible.
Once you book your project, I’m happy to connect you with my partners for the following:
Copywriting
Photography
SEO (search engine optimization)
Accessibility audit
Frequently Asked Questions About the Website Design Process:
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At this time, I build websites exclusively in Squarespace and Shopfiy.
If you’re looking for Squarespace website design, you can find details about that service here.
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Shopify is a much more robust ecommerce platform than Squarespace. In general, it may be a good fit for you if your business model is centered on ecommerce (as opposed to ecommerce being one small aspect of your greater business model).
Shopify works well when:
You have a very large product catalog
You need advanced order features, such as bundles or complex product variants
You need to sync inventory across multiple locations
You need more customized checkout, shipping, and wholesale options
I'm always happy to chat more about if Shopify is a good fit for your business.
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Please check out my blog post on this topic here!
Optimizing your website to rank on Google is part of SEO, or search engine optimization. There are some foundational design steps that are important for SEO, and our developer also implements some foundational SEO settings when building your site.
While these steps are important, they do not guarantee that your website will show up in Google searches.
Comprehensive SEO requires an entirely different set of skills than design, so I am happy to recommend one of my SEO & digital marketing partners if rankings are important for your business.
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If you need a helping hand in the future, our developer remains available to support you. I’m also always available to answer any questions and help with any other design needs.
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Like with SEO, our developer and I are well informed of important foundational steps to take when we’re designing and building your website to make sure we’re following WCAG accessibility standards*.
That said, I am a design expert, not an accessibility expert, and if utmost accessibility compliance is important to your business, I’d be happy to connect you with an accessibility expert who can perform more advanced audits and make any additional recommendations.
*Following website accessibility guidelines means making your website usable for people with disabilities (such as vision or mobility impairment).
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In short, no, I do not use AI to create design or build websites for me. I may utilize AI tools to aid certain parts of the web design process, which you can read about in my full AI policy here. My policy outlines how AI is used in my business, as well as what I ask of my clients during our work together.
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Shopify: You will be responsible for paying for your Shopify theme and Shopify hosting.
Domain: If you don’t already own a domain, you’ll need to purchase one. I recommend IWantMyName, though there are loads of domain platform options.
Apps/plugins: If any apps are required for your site, those may require an additional fee. Our developer will research and select apps based on your website goals and needs during our strategy process.
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In order to ensure the best results for your website, our work together is a collaboration. We ask that you are available during the dates your project is booked in order to to provide information and feedback throughout the process.
I help you strategize what content will be on your site and where it will go. I design your website, and our developer builds it in Shopify.
You will be responsible for delivering all content (text and photos) 1 week before your project start date, unless we bring one of my copywriting or photography partners onboard to assist you.
During the duration of your project, I ask that you carve out time to be available for meetings and providing feedback on design proofs.
A note that I do require the business owner(s) and anyone else who will have a say in approving final designs (no more than 5) to be involved in the full process and present at all meetings. This is incredibly important to make sure everyone’s thoughts and feedback are heard.
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When we work together, I provide you with a Copywriting Guide and suggestions for what to write. However, my expertise is in visual design, so I leave writing about your business to you and/or a copywriting expert.
All of your content (copy and photos) must be finalized and submitted 1 week before we start your project. Normally I book several months in advance, so you’ll have plenty of time to work on your text and photos.
As someone who has written my own website copy, I completely understand how overwhelming and difficult a task it can be! If you feel that writing the text for your website will be a challenge for you, I would absolutely love to connect you with one of my vetted copywriting partners before we begin your project.
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Once we schedule your project, you’ll receive my Copywriting Guide with tips and suggestions for writing your text. Typically you’ll have a few months to work on your content before we get started. All of your content (text and photos) must be finalized and submitted 1 week before we start your project.
If your content is not ready 1 week prior to your project start date, your website design may be pushed back to my next availability with a rescheduling fee.
If you anticipate that gathering content will be a challenge for you (I know it is a huge undertaking!), I would love to connect you with one of my vetted copywriting and/or photography partners to help you with the process.
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I would love to! If you’re also interested in Branding, please check out my Branding Services here.
Unless you book Branding, I do not design or make any adjustments to your logo when I’m designing your website.
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After we finish your website, I remain available as your design partner for any future graphic design needs so your brand can continue to show up professionally and consistently over time.
(If you’re looking to work together on a totally separate graphic design project that does not involve website design, please get in touch.)
