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I’m Alyssa, a designer with a passion for helping businesses stand out boldly and grow confidently with iconic, memorable, and strategic design.

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And I love partnering with ambitious business owners and entrepreneurs who love what they do.

Through branding, websites, packaging, and graphic design, I help you look and operate at a level that matches the quality you know that you already provide through your products or services.

With over a decade of professional experience, I collaborate with you on an attention-grabbing, conversion-focused design that’s built on strategy and proven processes, not trends or shortcuts.

I firmly believe:

  • Number 1

    There are no silly questions.

    It’s immensely important to me that you feel comfortable sharing your feedback, ideas, and questions throughout the process.

    I make sure you feel heard, while guiding your project gently in the right direction.

  • Number 2

    “Strategy” isn’t just a buzzword.

    Together, we gain a deep understanding of your business, audience, and goals, then use those details to make intentional decisions that support your growth.

  • Design should support your goals.

    Design should support your goals.

    Successful design isn’t just about looking pretty. I make sure that not only are you in love with your design, but it helps sustain the long-term growth of your business.

  • Number 4

    There’s no one-size-fits-all.

    Your brand shouldn’t be built on trends or Pinterest boards. It should be deeply rooted in your business’s distinct story and strategy.

  • Number 5

    In going above and beyond.

    I take your investment incredibly seriously, and my process has a reputation for exceeding expectations.

  • Number 6

    We don’t take shortcuts.

    Your business deserves attention to detail. I work according to best practices and use proven methodologies to ensure that your design doesn’t just look good, but is properly built to prevent future issues.

Fun facts:

  • A

    I’m originally from Buffalo, NY, and moved to NYC to go to college for graphic design. I lived and worked there for 6 years before moving to Asheville, NC.

    I have 10+ years of professional experience working as a designer, and Amp’d Designs® has been in business since 2018 (although I’ve been self employed full time since 2017!).

  • B

    I graduated from Pratt Institute in Brooklyn, NY, with a BFA in Communications Design, concentration on Graphic Design.

  • C

    I worked as a Designer and Art Director in New York City designing branding, print, packaging, websites, and digital collateral.

  • D

    I also spent time in the Art Department at Atlantic Records where I designed a plethora of music-related projects and attended a champagne party with Ed Sheeran.

    (Initially, I got into graphic design way back in high school through making gig posters and album art for local bands!)

  • E

    I now work out of my home office in Mars Hill, NC, about 20 minutes north of Asheville. I connect with business owners all over via Zoom, or locally at a co-working space in Downtown Asheville.

  • F

    When I'm not designing, you might find me cooking or doing some gluten free baking (everything from cookies to GF sourdough), out on a run, experimenting in the garden, or planning my next trip (always down to talk travel!).

  • G

    I also love my cats Mark (moody teenage orange tabby) and Jinx (very energetic black kitty), and our small flock of chickens.

FAVORITE BANDS:

Grouplove, Fall Out Boy, Alt-J, Hippo Campus

LATELY LISTENING TO:

Remi Wolf (honestly my playlist has been a bit stale, so feel free to send suggestions!)

FAVORITE FOOD:

Popcorn

FAVORITE COLOR:

Red (surprising?)

NEXT TRIP:

Spain

Favorite Dungeon:

Zul'Farrak

Select Media, Collaborations, and Awards

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Community and collaboration:

Collaborating with local and online business communities and design organizations is important to me.

For creatives, I founded Make Your Design Matter ®, helping ambitious self-employed designers nail their processes, wow their clients, and grow their businesses with confidence.

I also co-founded AIGA Asheville (a chapter of a well-known, 100-year-old national, professional design organization), serving as the Vice President for four years, followed by a position as President.

Events:

I regularly host and participate in online and in-person events for both business owners and designers. Check here to see what’s coming up!

See upcoming events

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Want Alyssa to speak at your event?

I (Alyssa 👋) love talking with business owners and designers about how to feel more confident and empowered to grow towards their goals.

Learn more about my speaking engagements here

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Ready to dive into your branding, web, or graphic design project?

Let's talk