Graphic Design & Packaging Portfolio archive
8+ years of packaging & label design, print brochures & marketing materials, signage design, digital & social media graphics, and more for amazing business owners!
The gap between how good your product is and how good it looks on a shelf is often the only thing standing between you and Whole Foods.
Once we’ve collaborated on a Branding or Web Design project, the possibilities are endless. It’s an honor to continue working with business owners on designs for every touchpoint, from tiny things like pins to giant things like billboards. (Yes, I really have designed billboards!)
Quality graphic design, done right the first time.
When we work together, I can advise on every design decision from where we place your logo to the paper weight you print. You’ll be working with someone who has a formal background in graphic and print design, including art direction at a high-end print agency in NYC. (I’ve even designed custom dielines.)
That means you can rest assured that:
I know what questions we need to ask your printer.
Your print and packaging files are actually ready for production.
When you hand me your brand guidelines, I can easily create fresh, new designs that still remain true to your established branding.
Your brand will look visually consistent across every touch point, building trust and recognition for your business.
Whether it’s a banner or a business card, when all of your visual pieces are designed by the same person, your business can show up more consistently and professionally.
When you work with me, you get much more than a brand and web designer; you get a trusted, highly-experienced, long-term design partner for your business.
You won’t need to brief a different designer every time you need something new. I’m here to help you build your brand across every stage of your business.
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I do accept large-scale graphic design projects without requiring branding or web design as an entry point. Examples of large-scale design projects include:
Multi-page print (e-books, magazines, annual reports, catalogs, cookbooks, etc.)
Packaging and label design for established brands that already have a strong, professional visual brand identity
Event branding and collateral
Have something else in mind? Reach out! I’d love to learn more about your project.
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Currently I’m not accepting on small-scale graphic design projects unless we’ve previously collaborated on branding or web design. Examples of small-scale graphic design pieces include:
Brochures, postcards, rack cards, mailers
Posters, flyers
Social media graphics or templates
Updates to your existing website
Packaging and label design for businesses that have not undergone professional visual branding
Why? Regardless of the size of your project, my design process is rooted in strategy and solid brand foundations. My branding and web design processes help me get to know your business on a deep level and ensure that your design helps you move towards your goals. We undergo a similar deep dive for large-scale projects, but this isn’t possible for small-scale pieces.
Get your design project done efficiently with Dedicated Design Days
With a Dedicated Design Day, we skip the long, drawn out project timelines, and you get my complete, focused attention on your project for the entire day.
Design Days are a good fit for established businesses, organizations, and nonprofits who want to complete a design project or list of design tasks quickly and at a high level of quality.
I also partner with marketing managers and brand strategists who need a graphic design expert to design the materials you plan out for your clients. With my background in branding and agency experience, I’m very, very good at working within established brand guidelines to create pieces that look fresh while consistent with the existing visuals.
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Graphic Design for Music
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My path to graphic design actually began with music! Back in my wee high school days, I wanted to get more involved in my local music scene. I wasn’t a stage performer but I knew I enjoyed art and design, so I invented Amp’d Designs and started working with local bands to create logos, album covers, and gig posters. Fast forward a few years, I decided to study design and landed an amazing internship at Atlantic Records.
During design school, I realized that my true passion was branding. While most of my projects now are collaborations with businesses, I still absolutely love opportunities to apply my value-based design process in collaborations with bands, artists, and music industry professionals, helping them grow and translating their unique sounds to visual design.
I actually gave a talk at PechaKucha Asheville on how music led me to my current business and branding projects!
Atlantic Records
During my time in the Art Department at Atlantic Records, I had opportunities to work on projects for many of the label's artists and internal programs.
I enjoyed using illustration and typography inventively to enhance the voice of each project.
716 Local Music
In college, I founded 716 Local Music, an online magazine featuring musicians from my hometown of Buffalo, NY, to help them expand their audiences. I developed the identity for the publication, and each month I interviewed bands, wrote articles, designed the layout, managed the social media, and managed communications.
The response to 716 Local Music was wonderful, and I had opportunities to publish extended editions, outsource writing, print special issues, release a music compilation of included artists, appear on a local radio show, and look inside different areas of the music industry.
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