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Amp’d Designs’ AI Policy: what I do and do not use AI for when collaborating with you

No human brains were harmed in the making of your designs.

🧠

No human brains were harmed in the making of your designs. 🧠

When you work with Amp’d Designs, you’re working with a human being.

I want you to know that I take your investment in design services very seriously. I’m not in the business of selling you work that was created by a robot and passing it off as custom.

I’m the right designer for you if you value genuine human connection, critical thinking, and using our brains to communicate and create.

I don’t use AI to design for you. (That’s what my 10+ years of experience, design degree, and honed skill set are for.) There are some instances where I utilize AI to aid separate parts of our process, and these are outlined below.

When I do use AI, it’s used responsibly as a supplement to other tools that I’m already using for similar purposes (such as Google, Pinterest, and community forums). By integrating it selectively, I’m able to spend more of my human brain power on the important custom design that you’re investing in, and AI becomes a positive asset that enhances your experience and results.

What I don’t use AI for:

Graphic design

I design everything myself, using my own brain and hands and computer mouse and keyboard. I use Adobe for branding and graphic design, Squarespace to build websites, and occasionally other software like Canva to produce specific types of projects.

Communicating with you

I do not use the AI tools provided by my email platforms to generate email responses to you. If you’re reading an email from me, I wrote it personally to you.

Most of my marketing writing

For the most part, all writing is my own original writing. I write my blog posts, newsletters, YouTube scripts, and event presentations. My social media posts are my original thoughts and opinions.

See exceptions in the “What I do use AI for” section below.

What I do use AI for:

Design mockups

I occasionally use AI to create, adjust, or enhance design mockups that showcase your design deliverables.

A design mockup is a stock photo or image used to showcase what your design may look like in the “real world.” For example, during a branding project, I may show your logo mocked up on a coffee mug or a t-shirt. (Mockups are used in my branding portfolio here.)

I may use AI tools when creating mockups, because the mockup is not what you’re investing in; the design on it is.

Here are a couple examples of instances where I may use AI with mockups:

  • To remove, replace, or recolor something in a mockup image in order to make the image better fit your brand design.

  • To generate lines of copy that enhance mockups. For example, I may use AI to generate taglines or phrases to use on a t-shirt mockup alongside your logo design.

Brainstorming

Occasionally, I use AI to brainstorm ideas during various stages of projects.

Outside of AI, my design process includes a research and inspiration phase. To help me come up with design concepts, I may Google things like, “what animals represent strength,” or “what does the color purple symbolize,” or I may use Pinterest to search for “modern, playful website designs.” (These are industry standard methods for design research and ideation.)

Occasionally, I may use AI for similar types of brainstorming and research. For me, it is just another tool for inspiration that is quite similar to websites like Google and Pinterest for this use.

I may also use AI for brainstorming marketing and strategy ideas, for myself or for you. Again, this is a similar use case to Google for me. And, I’m a design expert, not a marketing expert, and you’re investing in design with me, not marketing campaigns.

Some writing that enhances your project

The most common use of AI writing arises during web design projects. When you invest in a website with me, you’re investing in web design and development, but not copywriting. Therefore, occasionally I may use AI to generate small bits of text for your website that are missing from your provided copy.

Here are a couple examples of instances where I may use AI with your website copy:

  • Generating headlines or subheads

  • Generating calls to action

  • Re-writing paragraphs for use on another page of your site

Coding

As an alumni of Standout Squarespace**, I have robust knowledge of coding in Squarespace. Still, occasionally when I’m tripped up, I may use AI to troubleshoot and help write more complex bits of code for your website.

**Affiliate link

Third party platforms outside of our control

Some of the software that I use or that you interact with when working with me may integrate AI features that cannot be removed. Even if I do not personally utilize them, their presence is outside of my control.

some of my marketing writing

As mentioned in the “What I don’t use AI for” section above, most writing on my website and social media is completely original. Occasionally, I may use AI to help me structure select social media posts, YouTube video descriptions, and event descriptions. In most of these instances, it is used as a brainstorming tool, and not copy-pasted exactly as the robot spits it out.

If you ever have any questions about how AI may be used in conjunction with your design project, or would like to request that it is not used in any of the above-listed cases during your project, please do not hesitate to let me know.