The next version of your business requires a Website Design that makes people trust you before they’ve even met you.
You’ve outgrown being found by accident and losing out to competitors that look more professional.
You need to be ready for your next wholesale inquiry, partnership pitch, or product launch. And that requires a website that’s doing real work.
I work in Squarespace and Shopify, and build sites for both product- and service- based businesses.
The Signature Package: custom branding + website design for established businesses
What you get:
A brand and website that finally match the business you’ve built and position you for what’s next.
Brand systems and files that work everywhere with no issues, from print to digital, and for years to come.
A properly-built, conversion-focused website that considers everything from style to SEO and accessibility.
The confidence to pursue big opportunities, like partnerships, wholesale, or investors while looking professional.
You’ve outgrown DIY and design templates. You’re too busy fulfilling orders to build a new website yourself. Your products or services are better quality than your big competitors, but your branding doesn’t reflect that.
You’re ready for a comprehensive, strategy-led brand and website design that reflects the amazing business you’ve built and helps move you towards your next goals.
What’s included in the Signature package:
Because no two businesses are the same, we’ll start with a consultation call to talk through your goals, needs, and current challenges. You’ll receive a custom quote specifically for you.
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Strategy and Foundation
Every project begins with an in-depth strategy meeting to clarify who your business is, what you need to communicate to your audience, and what goals your branding and website should support. This creates the essential, strong foundation for successful design.
Brand Identity Design
Created to be cohesive, flexible, and easy for you to use, and to attract and resonate with your target customers.
Branding always includes:
Custom logo suite with variations for different uses (such as vertical, horizontal, round, etc.)
Expertly-selected brand colors and fonts
Easy-to-use brand guidelines to help you keep your look consistent
Social media profile image for immediate application
Squarespace or Shopify Website Design
Built to do the work of selling for you, and be functional and easy to manage after launch.
Web design always includes:
Fully functional, highly customized Squarespace or Shopify website
My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)
Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)
Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)
Video tutorials walking through how to confidently update your site yourself (Squarespace)
20% off your first year of Squarespace membership
Discounted domain through Squarespace (new and select domains only)
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Add-ons are included in your package intentionally when they support your goals.
Your Branding could include:
Custom patterns
Custom icon sets and illustrations
Social media banners
Business cards and stationery
Your Website could include:
Online store
Blog setup
Acuity Scheduling for appointment booking
Event calendar
Portfolio or case studies setup
Squarespace Member Areas
Website “coming soon” page
Packaging, graphic design, and marketing add-ons:
Packaging, labels, signage, hang tags, or other retail materials
Marketing and print collateral (brochures, rack cards, menus, mailers, presentation decks, stickers, you name it!)
Custom Canva templates (in your Canva account)
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Starting at $10,000.00
Timeline: 11-16 weeks, depending on your package details
The Signature Package is for you if:
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You know your products or services are higher quality than your big-name competitors, but your website doesn’t look half as good.
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You’re on the cusp of something bigger — a wholesale account, a brand partnership, a pitch — and you know your current branding isn’t going to get you in the room.
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You’re too busy fulfilling orders or meeting with clients to spend time piecing things together in Canva and trying to make your website look cohesive.
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You’re sick of apologizing every time you send someone to your website, and sick of cringing every time you have to submit your logo for a feature or sponsorship.
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You want to work with one design expert who deeply understands your business, guides the process clearly, and handles every detail without you even having to know what to ask.
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You care deeply about authentic, AI-free human connections and relationships, and are excited to be thoughtfully involved in the process with your designer.
Many of the businesses I collaborate with are lifestyle and retail brands in health and wellness, food and beverage (CPG), handmade products, shops, and boutiques. But what matters most is where your business is and aspires to be.
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“I feel really proud of the brand and the website. A fully custom brand allows us to stand out and attract clients and talent to grow my team.
[Before working with you,] I needed to grow my business from a solo consultancy to a marketing agency, but my current brand didn’t reflect where I wanted to take the company. I was so impressed by your thoughtfulness and deep diving to find story-worthy details to make the brand not only beautiful but meaningful. The same thing happened with the website.
I feel really proud of the brand and the website. A fully custom brand allows us to stand out and attract clients and talent to grow my team. The process was so proactively communicated and handled smoothly, even when we were deterred by a hurricane. [What stood out about you was] the level of communication and resources! I didn’t have to think about it — it felt like every question I could possibly have was anticipated. The thoughtful touches like including versions in our brand decks to reflect our changes, to launch graphics, to freelancer referrals...WOW.”
—Catherine, One for the Books
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Website Only Package: custom Squarespace or Shopify website design
Your website should do more than just look good and check the boxes. It’s a powerful tool that can close the gap between the you and your next customer, and the scale of opportunities you attract.
When we work together on your site, we consider your biggest goals and build it correctly with strong foundations for usability, SEO, and accessibility.
This Website Only package is for product- or service-based businesses that need a strong, professional website that matches the quality of their offers.
Whether you need to sell products, book appointments, host events, or showcase your services, we’ll build you a strategic Squarespace or Shopify website that helps you achieve your biggest business goals.
What’s included:
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Strategy and planning:
Initial strategy session to clarify your business, goals, audience, and website direction
Website structure and page planning guided by user experience best practices
My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)
Website design and build:
Fully functional, highly customized Squarespace or Shopify website
Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)
Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)
Setup for one or more of the below based on your needs:
Online store (see “for ecommerce websites” below)
Blog setup
Acuity Scheduling for appointment booking
Event calendar
Portfolio or case studies setup
Squarespace Member Areas
Launch support:
Video tutorials walking through how to confidently update your site yourself (Squarespace)
20% off your first year of Squarespace membership
Discounted domain through Squarespace (new and select domains only)
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Squarespace: starts at $5,500.00
Shopify: starts at $11,000.00
Timeline: 7-9 weeks (depending on website size)
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For product-based businesses, Squarespace can be an excellent fit depending on your needs. With Squarespace, we’ll integrate a fully functional ecommerce store, providing your customers with a seamless shopping experience. This includes setup of product pages and configuration of checkout, shipping settings, and customer email notifications. If needed, I’ll help you set up advanced features like gift cards or subscriptions.
If your needs extend beyond what Squarespace offers, Shopify may be a better fit. If you’re committed to collaborating with me for my design style and process, we’ll work with my highly trusted, expert Shopify development partner to build your e-commerce website in Shopify. Please note that a Shopify website-only project starts at $10,000.00. Full details about Shopify web design are outlined on this page here.
Because every product business is different, we’ll talk through your needs and goals on your consultation call and you’ll receive a custom quote tailored to your business.
“We are happy to have a fresh, clean, modern looking website that ties into our already established brand identity. It sets the tone for our business before even stepping into the office.
Alyssa was very communicative and had a clear timeline and schedule she/we worked with and that made it very organized! It was not overwhelming and she was open to our feedback, but she was also very knowledgeable in the behind-the-scenes information like SEO keywords etc.
[Before working together,] we felt overwhelmed by the idea of creating a whole new website on a platform we weren’t familiar with. Time to complete such a project was daunting when we all have other daily tasks to work on already. We also didn’t know which platform would be the most user friendly and easy to use and make future edits.
We loved that you have worked with us before so you knew a lot about our brand and our colors, logo, etc. It seemed to make your vision more aligned with our vision and that was great!
[After completing our project,] we feel good! We are happy to have a fresh, clean, modern looking website that ties into our already established brand identity. We hope it will attract many new patients and impress them enough to want to schedule. We also like that it sets the tone for our business before even stepping into the office.
Thank you for your creativity and organization! We are very happy with the final product and the ease at which it seems we will be able to edit it in the future.
—Leslie, Parkview Dental
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Our Web Design Process
Many clients tell me they were worried they wouldn’t like their designs, but instead they were blown away.
That’s not an accident.
My tried-and-true process is the result of over a decade of refinement. Every step has a purpose. By the time your project is complete, your website won’t just look good, you’ll understand understand why it works and you’ll have everything you need to use it with confidence for years to come.
1 — Connection
After you inquire, we schedule a phone call to talk about your business, challenges, and goals. You can ask as many questions as you need to make sure my process feels like a good fit.2 — Making it Official
Once we decide to move forward, a signed contract and initial payment will secure your project in my schedule. I only work on one website or brand at a time, which allows me to focus on your project throughout the process.
Following, we meet briefly to outline your website’s page structure and content. This gives you clear direction for preparing your text, photos, and any other essential materials we’ll need.
Your website content is due one week before your project start date. To help support you in this process, you’ll receive my Copywriting Guide, which walks you through writing each page. Or, I’ll connect you with my vetted copywriters or photographers.3 — Strategy Meeting
On your project start date, we have an in-depth strategy conversation about how your website needs to support your business, values, goals, and audience. This strategy establishes an incredibly strong foundation for design, ensuring your website resonates with the right people and converts them into customers.4 — Direction
I translate everything we talked about into an initial visual direction. This defines the overall look and feel of your website and confirms we’re on the same page before moving into design.5 — Design
You see your complete, fully functional website design reflecting the strategy we’ve established.6 — Refinement
We refine together as-needed. Revisions are intentionally made to ensure your website communicates clearly, feels fully aligned, and works effectively to grow your business.7 — Delivery & Support
Upon your website launch, you receive access to my full video tutorial library teaching you how to update your site yourself. I create custom videos for anything unique to your site.
My delivery process is focused on education and clarity, so you can confidently update your site yourself. But if you need a helping hand in the future, I’m always available to help maintain your website long-term.
From here, I remain available as your design partner for any future graphic design needs so your business can continue to show up professionally and consistently over time.
Meet Your Web Designer
I’m Alyssa, and I’ve been designing websites for my entire career. Here are a few things you can expect when we work together:
Web design done right
Website design is deeply integrated with SEO, accessibility, and user experience strategy. It is incredibly important to me to be able to guide my clients with informed, correct recommendations, and that’s why I have continued to invest in my web design education over the past 10+ years. That means if you hire an SEO or marketing expert later, they won’t tell you your website is riddled with errors, because I already built it correctly. I learned the technical details so you don’t have to worry about them.
Strategic guidance
Your project is a collaboration. You can feel comfortable asking any questions and sharing any ideas, and I will never, ever make you feel silly. It’s your business. Alongside, I always have your best interest in mind, and I’ll always be honest and share my recommendations for how we can make your design most successful.
A long-term design partner
I don’t ditch you as soon as your brand and website are designed. Because my expertise extends across the entire spectrum of graphic design work, I’m here to help with everything from website updates to packaging design to billboards. That means you don’t have to start over with a new designer every time you need a new design piece. I love getting to know your business intimately and working with you for years to come.
Website Content & Collaborators:
I’m fortunate to work with a handful of amazing collaborating businesses that can lend extra hands to help make your website as strong as possible.
Once you book your project, I’m happy to connect you with my partners for the following:
Copywriting
Photography
SEO (search engine optimization)
Accessibility audit
Web design certifications:
Affiliate link
Frequently Asked Questions About the Website Design Process:
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At this time, I build websites exclusively in Squarespace and Shopfiy.*
*Special note about Shopify: In cases where Shopify is a better fit for your e-commerce store than Squarespace, I collaborate with a great Shopify developer who we can bring into the process to build out the design we work on. This collaboration is a good fit if you’re committed to working with me for my design style and design process, and happy to have a different developer to build your site.
Kindly note that the cost of a Shopify collaboration starts at $10,000.00 and will be custom quoted after our consultation call.
More details about the Shopify web design process are outlined here.
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Squarespace is a great option for most small businesses and entrepreneurs because:
It’s simple and all-in-one; most features are built right into Squarespace and don’t require you to update third-party plugins
It allows for modern, customizable, and unique designs
It’s incredibly easy for you to update yourself after the design is done
It works smoothly on computers, tablets, and phones
It’s secure; only Squarespace’s in-house developers have access to its codes and software updates
It includes built-in SEO (search engine optimization) features (although full SEO services are recommended if ranking is important to you)
I'm always happy to chat more about if Squarespace is a good fit for your business.
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Please check out my blog post on this topic here!
Optimizing your website to rank on Google is part of SEO, or search engine optimization. There are some foundational design steps that are important for SEO, which I am well informed of and will put into place when building your site. Additionally, I input extra SEO features like page and image descriptions.
While these steps are important, they do not guarantee that your website will show up in Google searches.
Comprehensive SEO requires an entirely different set of skills than design, so I am happy to recommend one of my SEO & digital marketing partners if rankings are important for your business.
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My delivery process is focused on education and clarity, so you can confidently update your site yourself. But if you need a helping hand in the future, I’m always available to help maintain your website long-term.
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Like with SEO, I’m well informed of important foundational steps to take when we’re designing and building your website to make sure we’re following WCAG accessibility standards*.
That said, I am a design expert, not an accessibility expert, and if utmost accessibility compliance is important to your business, I’d be happy to connect you with an accessibility expert who can perform more advanced audits and make any additional recommendations.
*Following website accessibility guidelines means making your website usable for people with disabilities (such as vision or mobility impairment).
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In short, no, I do not use AI to create design or build websites for me. I may utilize AI tools to aid certain parts of the web design process, which you can read about in my full AI policy here. My policy outlines how AI is used in my business, as well as what I ask of my clients during our work together.
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Squarespace: You will be required to create a Squarespace account and purchase a Squarespace membership when we launch your site. Working with me, you’ll receive 20% off your first year with annual billing.
Domain: If you don’t already own a domain, you’ll need to purchase one. I recommend IWantMyName, though there are loads of domain platform options. If you choose to purchase your domain through Squarespace, .com domains are free for the first year.
Google Drive: You’ll need to have access to Google Drive for content delivery.
Additional services: If you need to offer services through your website like appointment booking, accepting payments, or shipping products, you’ll need to create accounts in those services’ platforms.
Common accounts include Acuity for appointments, Stripe for payments, or Termageddon for your privacy policy.
(All platforms that easily integrate with Squarespace are viewable here.)
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Squarespace: You will need to purchase a Squarespace membership at at least the Core Plan when we’re ready to activate your site. All plans are viewable here.
Working with me, you will receive 20% off your first year with annual billing.
Domain: You will need to purchase your domain. I recommend IWantMyName. You can also purchase a domain through Squarespace, where .com domains are free for your first year.
Any additional platforms you choose to use (such as Acuity or Stripe) may have their own fees.
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In order to ensure the best results for your website, our work together is a collaboration.
I help you strategize what content will be on your site and where it will go, and I design and build your website.
You will be responsible for delivering all content (text and photos) 1 week before your project start date, unless we bring one of my copywriting or photography partners onboard to assist you.
During the duration of your project, I ask that you carve out time to be available for meetings and providing feedback on design proofs.
A note that I do require the business owner(s) and anyone else who will have a say in approving final designs (no more than 5) to be involved in the full process and present at all meetings. This is incredibly important to make sure everyone’s thoughts and feedback are heard.
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When we work together, I provide you with a Copywriting Guide and suggestions for what to write. However, my expertise is in visual design, so I leave writing about your business to you and/or a copywriting expert.
All of your content (copy and photos) must be finalized and submitted 1 week before we start your project. Normally I book several months in advance, so you’ll have plenty of time to work on your text and photos.
As someone who has written my own website copy, I completely understand how overwhelming and difficult a task it can be! If you feel that writing the text for your website will be a challenge for you, I would absolutely love to connect you with one of my vetted copywriting partners before we begin your project.
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Once we schedule your project, you’ll receive my Copywriting Guide with tips and suggestions for writing your text. Typically you’ll have a few months to work on your content before we get started. All of your content (text and photos) must be finalized and submitted 1 week before we start your project.
If your content is not ready 1 week prior to your project start date, your website design may be pushed back to my next availability with a rescheduling fee.
If you anticipate that gathering content will be a challenge for you (I know it is a huge undertaking!), I would love to connect you with one of my vetted copywriting and/or photography partners to help you with the process.
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I would love to! If you’re also interested in Branding, please check out my Signature Branding + Web Design Package (outlined above).
Unless you book the Signature package that includes Branding, I do not design or make any adjustments to your logo when I’m designing your website.
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After we finish your Website, I remain available as your design partner for any future graphic design needs so your brand can continue to show up professionally and consistently over time.
(If you’re looking to work together on a totally separate graphic design project that does not involve website design, please get in touch.)