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Website Design that sells for you

What if your website did the work of converting visitors into customers or clients?

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You don’t need another website template. You need a highly functional site that puts an easy user experience at the forefront, moving people towards the “buy” or “book” button with comfort and ease.

I specialize in Squarespace websites that are built with strong foundations for SEO, accessibility, and user experience, are rooted in your visual brand (so they truly feel like “you”), and remain easy to maintain after launch.

The Signature Package: custom branding + website design for established businesses

This is a comprehensive, strategy-led branding and website design experience for business owners who’ve built something amazing and are ready for their design to reflect that.

The Signature Package is for businesses that have outgrown DIY and design templates and are ready for a cohesive, conversion-focused, properly-built brand and website that help move your business forward.

What’s included:

Because no two businesses are the same, we’ll start with a consultation call to talk through your goals, needs, and current challenges. You’ll receive a custom quote specifically for you.

  • Strategy and Foundation

    Every project begins with an in-depth strategy meeting to clarify who your business is, what you need to communicate to your audience, and what goals your branding and website should support. This creates the essential, strong foundation for successful design.

    Brand Identity Design

    Created to be cohesive, flexible, and easy for you to use, and to attract and resonate with your target customers.

    Branding always includes:

    • Custom logo suite with variations for different uses (such as vertical, horizontal, round, etc.)

    • Expertly-selected brand colors and fonts

    • Easy-to-use brand guidelines to help you keep your look consistent

    • Social media profile image for immediate application

    Squarespace Website Design

    Built to do the work of selling for you, and be functional and easy to manage after launch.

    Web design always includes:

    • Fully functional, highly customized Squarespace website

    • My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)

    • Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)

    • Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)

    • Video tutorials walking through how to confidently update your site yourself

    • 20% off your first year of Squarespace membership

    • Discounted domain through Squarespace (new and select domains only)

  • Add-ons are included in your package intentionally when they support your goals.

    Your Branding could include:

    • Custom patterns

    • Custom icon sets and illustrations

    • Social media banners

    • Business cards and stationery

    Your Website could include:

    • Online store

    • Blog setup

    • Acuity Scheduling for appointment booking

    • Event calendar

    • Portfolio or case studies setup

    • Squarespace Member Areas

    • Website “coming soon” page

    Packaging, graphic design, and marketing add-ons:

    • Packaging, labels, signage, hang tags, or other retail materials

    • Marketing and print collateral (brochures, rack cards, menus, mailers, presentation decks, stickers, you name it!)

    • Custom Canva templates (in your Canva account)

  • Starting at $10,000.00

    Timeline: 11-16 weeks, depending on your package details

Reach out about the Signature Package
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The Signature Package is for you if:

  • You’ve built a successful business, but your current branding and website no longer reflect the quality of what you offer

  • You’re pursuing bigger opportunities (like wholesale, partnerships, collaborations, or scaling) and want to look the part

  • You’re tired of piecing things together yourself, and want a cohesive brand and website that are built properly

  • You’re passionate about what you do, and want to feel confident sending people to your website and plastering your brand design everywhere

  • You want to work with a design expert who takes the time to deeply understand your business and can guide the process clearly

  • You’re a business owner who wants to work directly with your designer and be thoughtfully involved in the process

Many of the businesses I collaborate with are lifestyle and retail brands in health and wellness, food and beverage (CPG), handmade products, shops, and boutiques. But what matters most is where your business is and aspires to be.

Start your irresistible website + brand design

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Website Only Package: custom Squarespace website design

One you’re excited to send people to — built on strong foundations for usability, SEO, and accessibility.

This package is for established product- or service-based businesses that need a strong, professional website that matches the quality of their offers.

Whether you need to sell products, book appointments, host events, or showcase your services, we’ll build you a strategic Squarespace website that helps you achieve your biggest business goals.

What’s included:

  • Strategy and planning:

    • Initial strategy session to clarify your business, goals, audience, and website direction

    • Website structure and page planning guided by user experience best practices

    • My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)

    Website design and build:

    • Fully functional, highly customized Squarespace website

    • Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)

    • Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)

    • Setup for one or more of the below based on your needs:

      • Online store (see “for ecommerce websites” below)

      • Blog setup

      • Acuity Scheduling for appointment booking

      • Event calendar

      • Portfolio or case studies setup

      • Squarespace Member Areas

    Launch support:

    • Video tutorials walking through how to confidently update your site yourself

    • 20% off your first year of Squarespace membership

    • Discounted domain through Squarespace (new and select domains only)

  • starts at $5,500.00

    Timeline: 7-9 weeks (depending on website size)

  • For product-based businesses, we’ll integrate a fully functional ecommerce store, providing your customers with a seamless shopping experience. This includes setup of product pages and configuration of checkout, shipping settings, and customer email notifications. If needed, I’ll help you set up advanced features like gift cards or subscriptions.

    Because every product business is different, we’ll talk through your needs on your consultation call and you’ll receive a custom quote tailored to your business.

Reach out about website design
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  • — Josh & Shannon, brewwell

    We wanted a professional way to share information with investors and partners, a place to connect with service partners, and a space to gather customers. Alyssa was so approachable and seemed genuinely interested in what we were doing and helping us achieve our goals. She was also able to make recommendations of others who could help us and explained how she could work directly with them to make our lives easier.

    I was blown away by how much time Alyssa took getting to know us and our business. She was so engaged. She took all of our conversations and distilled them down into key goals, summarized perfectly how we wanted to present ourselves, and converted those ideas beautifully into graphics and a webspace. She was communicative, timely, and did what she said she would do, and provided guidance and resources along the way to help us fulfill our tasks.

    [We would recommend Alyssa to] anyone wanting to capture their business in graphical form (logo, brand, website, etc.) with support from someone who will work diligently to understand and express the essence and vision of that business beautifully and authentically.

  • — Andrew, Andrew Herbst Art

    I wanted to take the next step in my artistic practice and journey, and I needed a website that helped showcase who I am as an artist. I was very impressed with Alyssa’s ability to listen, and that really exceeded my expectations. Building a website is a collaboration and when you hire someone, you want to feel like you're being heard. Not only does she apply what you would like to see, but then expands on that into something that you didn't know you wanted. I'd recommend [her], and already have, to any business or person who is trying to put themselves out there. Alyssa will undoubtedly help you do that confidently.

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Our Web Design Process

My tried and true process is designed to deeply understand your business first so your website is not only scroll-stopping, but conversion-oriented, easy to use for your customers or clients, and built to support your long-term goals.

Every step is intentional. Design decisions are guided by our strategy, not trends or Pinterest boards. This leads us to a website that’s professional, aligned, and growth-focused.

  • 1 — Connection
    After you inquire, we schedule a phone call to talk about your business, challenges, and goals. You can ask as many questions as you need to make sure my process feels like a good fit.

  • 2 — Making it Official
    Once we decide to move forward, a signed contract and initial payment will secure your project in my schedule. I only work on one website or brand at a time, which allows me to focus on your project throughout the process.

    Following, we meet briefly to outline your website’s page structure and content. This gives you clear direction for preparing your text, photos, and any other essential materials we’ll need.

    Your website content is due one week before your project start date. To help support you in this process, you’ll receive my Copywriting Guide, which walks you through writing each page. Or, I’ll connect you with my vetted copywriters or photographers.

  • 3 — Strategy Meeting
    On your project start date, we have an in-depth strategy conversation about how your website needs to support your business, values, goals, and audience. This strategy establishes an incredibly strong foundation for design, ensuring your website resonates with the right people and converts them into customers.

  • 4 — Direction
    I translate everything we talked about into an initial visual direction. This defines the overall look and feel of your website and confirms we’re on the same page before moving into design.

  • 5 — Design
    You see your complete, fully functional website design reflecting the strategy we’ve established.

  • 6 — Refinement
    We refine together as-needed. Revisions are intentionally made to ensure your website communicates clearly, feels fully aligned, and works effectively to grow your business.

  • 7 — Delivery & Support
    Upon your website launch, you receive access to my full video tutorial library teaching you how to update your site yourself. I create custom videos for anything unique to your site.

    My delivery process is focused on education and clarity, so you can confidently update your site yourself. But if you need a helping hand in the future, I’m always available to help maintain your website long-term.

    From here, I remain available as your design partner for any future graphic design needs so your business can continue to show up professionally and consistently over time.

Start your project
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Website Content & Collaborators:

I’m fortunate to work with a handful of amazing collaborating businesses that can lend extra hands to help make your website as strong as possible.

Once you book your project, I’m happy to connect you with my partners for the following:

  • Copywriting

  • Photography

  • SEO (search engine optimization)

  • Accessibility audit

Web design certifications:

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FAQ:

  • At this time, I build websites exclusively in Squarespace.*

    *Special note about Shopify: In cases where Shopify is a better fit for your ecommerce store than Squarespace, I collaborate with a great Shopify developer who we can bring into the process to build out the design we work on. This collaboration is a good fit if you’re committed to working with me for my design style and design process, and happy to have a different developer to build your site.

    Kindly note that the cost of a Shopify collaboration starts around $9,000.00 and will be custom quoted after our consultation call.

  • Squarespace is a great option for most small businesses and entrepreneurs because:

    • It’s simple and all-in-one; most features are built right into Squarespace and don’t require you to update third-party plugins

    • It allows for modern, customizable, and unique designs

    • It’s incredibly easy for you to update yourself after the design is done

    • It works smoothly on computers, tablets, and phones

    • It’s secure; only Squarespace’s in-house developers have access to its codes and software updates

    • It includes built-in SEO (search engine optimization) features (although full SEO services are recommended if ranking is important to you)

    I'm always happy to chat more about if Squarespace is a good fit for your business.

  • Please check out my blog post on this topic here!

    Optimizing your website to rank on Google is part of SEO, or search engine optimization. There are some foundational design steps that are important for SEO, which I am well informed of and will put into place when building your site. Additionally, I input extra SEO features like page and image descriptions.

    While these steps are important, they do not guarantee that your website will show up in Google searches.

    Comprehensive SEO requires an entirely different set of skills than design, so I am happy to recommend one of my SEO & digital marketing partners if rankings are important for your business.

  • My delivery process is focused on education and clarity, so you can confidently update your site yourself. But if you need a helping hand in the future, I’m always available to help maintain your website long-term.

  • Like with SEO, I’m well informed of important foundational steps to take when we’re designing and building your website to make sure we’re following WCAG accessibility standards*.

    That said, I am a design expert, not an accessibility expert, and if utmost accessibility compliance is important to your business, I’d be happy to connect you with an accessibility expert who can perform more advanced audits and make any additional recommendations.

    *Following website accessibility guidelines means making your website usable for people with disabilities (such as vision or mobility impairment).

  • Squarespace: You will be required to create a Squarespace account and purchase a Squarespace membership when we launch your site. Working with me, you’ll receive 20% off your first year with annual billing.

    Domain: If you don’t already own a domain, you’ll need to purchase one. I recommend IWantMyName, though there are loads of domain platform options. If you choose to purchase your domain through Squarespace, .com domains are free for the first year.

    Google Drive: You’ll need to have access to Google Drive for content delivery.

    Additional services: If you need to offer services through your website like appointment booking, accepting payments, or shipping products, you’ll need to create accounts in those services’ platforms.

    Common accounts include Acuity for appointments, Stripe for payments, or Termageddon for your privacy policy.

    (All platforms that easily integrate with Squarespace are viewable here.)

  • Squarespace: You will need to purchase a Squarespace membership at at least the Core Plan when we’re ready to activate your site. All plans are viewable here.

    Working with me, you will receive 20% off your first year with annual billing.

    Domain: You will need to purchase your domain. I recommend IWantMyName. You can also purchase a domain through Squarespace, where .com domains are free for your first year.

    Any additional platforms you choose to use (such as Acuity or Stripe) may have their own fees.

  • In order to ensure the best results for your website, our work together is a collaboration.

    I help you strategize what content will be on your site and where it will go, and I design and build your website.

    You will be responsible for delivering all content (text and photos) 1 week before your project start date, unless we bring one of my copywriting or photography partners onboard to assist you.

    During the duration of your project, I ask that you carve out time to be available for meetings and providing feedback on design proofs.

    A note that I do require the business owner(s) and anyone else who will have a say in approving final designs (no more than 5) to be involved in the full process and present at all meetings. This is incredibly important to make sure everyone’s thoughts and feedback are heard.

  • When we work together, I provide you with a Copywriting Guide and suggestions for what to write. However, my expertise is in visual design, so I leave writing about your business to you and/or a copywriting expert.

    All of your content (copy and photos) must be finalized and submitted 1 week before we start your project. Normally I book several months in advance, so you’ll have plenty of time to work on your text and photos.

    As someone who has written my own website copy, I completely understand how overwhelming and difficult a task it can be! If you feel that writing the text for your website will be a challenge for you, I would absolutely love to connect you with one of my vetted copywriting partners before we begin your project.

  • Once we schedule your project, you’ll receive my Copywriting Guide with tips and suggestions for writing your text. Typically you’ll have a few months to work on your content before we get started. All of your content (text and photos) must be finalized and submitted 1 week before we start your project.

    If your content is not ready 1 week prior to your project start date, your website design may be pushed back to my next availability with a rescheduling fee.

    If you anticipate that gathering content will be a challenge for you (I know it is a huge undertaking!), I would love to connect you with one of my vetted copywriting and/or photography partners to help you with the process.

  • I would love to! If you’re also interested in Branding, please check out my Signature Branding + Web Design Package (outlined above).

    Unless you book the Signature package that includes Branding, I do not design or make any adjustments to your logo when I’m designing your website.

  • After we finish your Website, I remain available as your design partner for any future graphic design needs so your brand can continue to show up professionally and consistently over time.

    (If you’re looking to work together on a totally separate graphic design project that does not involve website design, please get in touch.)

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Whether you’re ready to book or want to talk through if Squarespace is right for you, let’s start with a consultation call!

Get in touch