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SWVA Conference – From Clicks to Customers: How to Build a Website that Converts

  • Southwest Virginia Cultural Center and Marketplace 1 Heartwood Circle Abingdon, VA, 24210 United States (map)
Southwest Virginia Artisan Conference, November 6, 2026, at Heartwood Artisan Galleries & Visitor Center. Join us for the second annual Southwest Virginia Artisan Conference, celebrating Appalachian Arts in Southwest Virginia.

In this session, we’re digging below the surface of common web design advice and getting into what really matters for converting visitors into customers: SEO/AIO, accessibility, and a smooth user experience.

You’ll learn actionable steps you can take right away to fix common website pitfalls, the “why” behind the recommendations, and small tweaks that will make a big difference to help you get more traffic and more sales on your website.

If time allows, we’ll also take a look at attendees’ websites and provide personalized feedback to make your site work better for your business.

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This event is part of the Southwest Virginia Artisan Conference, featuring insightful discussions, hands-on business workshops, and networking opportunities for artists and craftmakers.

The full conference is from 8am - 4pm EST.

Southwest Virginia Cultural Center and Marketplace
1 Heartwood Circle
Abingdon, VA 24210


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August 17

Square Design Summit – Content, Please! How to Get Website Content from Clients on Time