Bright, playful Brand Identity for a Mobile Veterinarian

CLIENT STORY: Asheville Mobile Vet

Asheville Mobile Vet reached out for branding and website design when Dr. Cate decided to open her own practice, an veterinarian service that comes to you. In the design, we leaned into the qualities that set her apart from other vets: personality, uniqueness, high quality, and out-of-this-world love and compassion for pets.

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    • Positivity

    • Quality

    • Care

    • Communicate “the best vet experience you & your pet ever had“

    • Stand apart from other mobile vets

    • Attract like-minded, good-fit patients

  • AMV was inspired by retro-futuristic design that conveyed a positive, vibrant personality.

The theme for Asheville Mobile Vet’s branding: “the future of veterinary services.”

Asheville Mobile Vet’s branding adapted a bold, bright, super fun space theme that’s packed with personality.

Dr. Cate described mobile vets as the future of veterinary services. This theme went hand-in-hand with her bright, positive personality and desire for a retro-futuristic brand. Her at-home vet services make care easy and accessible for pets and their owners. In the logo, we represented this approachability with a vet van drawn to look like a spaceship, which can zoom right over to your home. It’s fun and totally unique, while professional and high quality at the same time.

After completing AMV’s branding, we also collaborated on their website.

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Navy, green, and purple Asheville Mobile Vet logo with a veterinarian van that looks like a space ship

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Vertical Asheville Mobile Vet logo with a spaceship van
Navy initials AMV with an orange flame at the end
Round badge version of the Asheville Mobile Vet logo with a navy blue background
Bright, colorful, retro-futuristic brand colors and fonts for a mobile veterinarian brand
Brown dog with shaggy fur wearing a purple t-shirt with the Asheville Mobile Vet logo on it
Back of a woman wearing a chartreuse work suit that says "down to earth care for out-of-this-world pets" in navy futuristic text with a dog and cat icon above it

Upon the brand launch, I also worked with Dr. Cate to design a custom van wrap for her mobile veterinary van. We created a real-life version of the van in her logo, creating a fun, eye-catching spaceship design.

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Pastel green dog leash patterned with navy retro atom icons and the Asheville Mobile Vet logo
Enamel pin of a mobile veterinary van that looks like a spaceship with a wing on the side and a flame jetting off the back, and a dog and cat in the window
Fluffy white dog wearing a navy blue veterinary cone around its neck that says "cone of fame" in a futuristic font
Bold, fun, bright, playful, retro business card design for Asheville Mobile Vet in Asheville, NC
“[My expectations were exceeded by] your professionalism, patience, attention to detail, flexibility and kindness. [What stood out was] your focus on personalizing the branding but also keeping it widely approachable.

Everyone loves the colors and the logo and keeps saying, “it’s so YOU!” So I feel like my branding is going to help me capture the attention of like-minded people that I want to work with.”
— Cate, Asheville Mobile Vet

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