Branding Design that gets you noticed
What if your brand had a signature style and did the work of converting your audience to customers?
You’ve built a thriving business. Now you’re ready for your design to reflect the quality and passion you put into it.
Let’s create your custom brand identity that feels aligned, professional, and built to support your next steps.
The Signature Package: custom branding + website design for established businesses
This is a comprehensive, strategy-led branding and website design experience for business owners who’ve built something amazing and are ready for their design to reflect that.
The Signature Package is for businesses that have outgrown DIY and design templates and are ready for a cohesive, conversion-focused, properly-built brand and website that help move your business forward.
What’s included:
Because no two businesses are the same, we’ll start with a consultation call to talk through your goals, needs, and current challenges. You’ll receive a custom quote specifically for you.
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Strategy and Foundation
Every project begins with an in-depth strategy meeting to clarify who your business is, what you need to communicate to your audience, and what goals your branding and website should support. This creates the essential, strong foundation for successful design.
Brand Identity Design
Created to be cohesive, flexible, and easy for you to use, and to attract and resonate with your target customers.
Branding always includes:
Custom logo suite with variations for different uses (such as vertical, horizontal, round, etc.)
Expertly-selected brand colors and fonts
Easy-to-use brand guidelines to help you keep your look consistent
Social media profile image for immediate application
Squarespace Website Design
Built to do the work of selling for you, and be functional and easy to manage after launch.
Web design always includes:
Fully functional, highly customized Squarespace website
My comprehensive Copywriting Guide to help you write your website text with ease (or, vetted copywriter recommendations)
Initial SEO setup to ensure your site is built on solid foundations (full SEO services are recommended if your rankings are a priority)
Adherence to accessibility guidelines to ensure your site is usable for everyone (an accessibility audit is recommended if utmost compliance is a priority)
Video tutorials walking through how to confidently update your site yourself
20% off your first year of Squarespace membership
Discounted domain through Squarespace (new and select domains only)
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Add-ons are included in your package intentionally when they support your goals.
Your Branding could include:
Custom patterns
Custom icon sets and illustrations
Social media banners
Business cards and stationery
Your Website could include:
Online store
Blog setup
Acuity Scheduling for appointment booking
Event calendar
Portfolio or case studies setup
Squarespace Member Areas
Website “coming soon” page
Packaging, graphic design, and marketing add-ons:
Packaging, labels, signage, hang tags, or other retail materials
Marketing and print collateral (brochures, rack cards, menus, mailers, presentation decks, stickers, you name it!)
Custom Canva templates (in your Canva account)
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Starting at $10,000.00
Timeline: 11-16 weeks, depending on your package details
The Signature Package is for you if:
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You’ve built a successful business, but your current branding and website no longer reflect the quality of what you offer
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You’re pursuing bigger opportunities (like wholesale, partnerships, collaborations, or scaling) and want to look the part
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You’re tired of piecing things together yourself, and want a cohesive brand and website that are built properly
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You’re passionate about what you do, and want to feel confident sending people to your website and plastering your brand design everywhere
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You want to work with a design expert who takes the time to deeply understand your business and can guide the process clearly
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You’re a business owner who wants to work directly with your designer and be thoughtfully involved in the process
Many of the businesses I collaborate with are lifestyle and retail brands in health and wellness, food and beverage (CPG), handmade products, shops, and boutiques. But what matters most is where your business is and aspires to be.
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Branding Only Package: custom brand identity design
One that turns heads and finally reflects the quality of what you offer.
This package is for established product- or service-based businesses that need a strong, professional visual brand foundation only (without a new website design at this time).
The Branding package focuses on building a brand identity that grabs your audience’s attention and is designed to support your long-term growth.
You’ll get a complete brand and logo system that you can confidently apply across print, digital, social media, and everything else you need.
What’s included:
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Initial strategy session to clarify your business, goals, audience, and brand direction
Custom logo suite with variations for different uses (such as vertical, horizontal, round, etc.)
Expertly-selected brand colors and fonts
Easy-to-use brand guidelines to help you keep your look consistent
Social media profile image for immediate application
2 of the below:
Business card layout
Custom pattern design
Social media profile banners
Custom icon set (often used for Instagram highlights, website icons, merch, and more)
Custom branded social media templates (in your Canva account)
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$5,500.00
Timeline: 5 weeks
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For product-based businesses, your branding needs to extend beyond your logo and work smoothly across your physical touchpoints.
If packaging, labels, or other product-related materials are part of your business, we’ll build out a broad library of brand assets and apply them to your products to ensure your business feels polished and cohesive wherever it shows up.
This may include:
Additional selections from the above list
Packaging, labels, hang tags, or other retail materials
Signage or display design
Marketing and print collateral (brochures, rack cards, menus, mailers, presentation decks, stationery, stickers, you name it!)
Because every product business is different, we’ll talk through your needs on your consultation call and you’ll receive a custom quote tailored to your business.
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Our Brand Design Process
My tried and true process is designed to deeply understand your business first so your branding is not only beautiful, but effective, highly unique, and built to support your long-term goals.
Every step is intentional. Design decisions are guided by our strategy, not trends or Pinterest boards. This leads us to branding that feels aligned, professional, and sustainable.
1 — Connection
After you inquire, we schedule a phone call to talk about your business, challenges, and goals. You can ask as many questions as you need to make sure my process feels like a good fit.2 — Making it Official
Once we decide to move forward, a signed contract and initial payment will secure your project in my schedule. I only work on one brand or website at a time, which allows me to focus on your project throughout the process.3 — Strategy Meeting
Before any design begins, we have an in-depth strategy conversation about your business, values, goals, audience, positioning, and how your brand needs to support you moving forward. This strategy establishes an incredibly strong foundation for design, ensuring your branding communicates the right message and resonates with the right people.4 — Direction
I translate everything we discussed into a curated mood board to convey your visual direction. This defines the overall look and feel of your brand and confirms we’re on the same page before moving into design.5 — Design
You see two complete branding concepts that reflect the strategy we’ve established. These are two fully-considered solutions grounded in the same foundation.6 — Refinement
You select one concept, and we refine it together as needed. Revisions are intentional to ensure your branding communicates clearly, feels fully aligned, and works effectively to grow your business.7 — Delivery & Support
You’ll receive your final files and guidance on how to use them. My delivery process is focused on education and clarity, so you can confidently use your files as your business grows.
From here, I remain available as your design partner for any future graphic design needs so your brand can continue to show up professionally and consistently over time.
FAQ:
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Absolutely! I don’t require you to invest in both at the same time.
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Your Branding project includes 3 rounds of revisions to your chosen concept, if needed.
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I am grateful to say that this situation has never occurred. Because my discovery process is so thorough in understanding your business, my design solutions always fit your business incredibly well.
That said, if you didn't like either of the the initial concepts shown, we would regroup, discuss what is and isn't working, and I'd design one more concept based on your feedback, included in the original cost.
If you haven't yet, please take a look at my Branding client stories for examples of my thought process and design style. If these resonate with you, that's a good sign that a positive outcome would result from our collaboration.
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Depending on your needs, we can add additional design pieces onto your Branding package.
After we finish your Branding, I also remain available as your design partner for any future graphic design needs so your brand can continue to show up professionally and consistently over time.
(If you’re looking to work together on a totally separate graphic design project that does not involve branding, please get in touch.)
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My process is collaborative, yet allows you to feel comfortable letting go of the reigns while I do the heavy lifting.
During the duration of your project, I ask that you carve out time to be available for meetings and providing feedback on design proofs.
A note that I do require the business owner(s) and anyone else who will have a say in approving final designs (no more than 5) to be involved in the full process and present at all meetings. This is incredibly important to make sure everyone’s thoughts and feedback are heard.
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The short answer: no.
The long answer: I focus on strong, professional, comprehensive branding, and my packages are designed to help your business grow, not just look nice. In order to be effective, even a simple logo is based on a thorough process and deep thought. And as your business grows, you're going to need proper files and a cohesive visual identity.
My process and deliverables allow me to provide you with branding that has longevity and meaning. I love working with businesses that are passionate about the process and excited for the results!
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The short answer: no, I cannot give you concepts or work for free.
The long answer: because my design process is based hugely on learning about your business during our discovery meeting, I don’t start any designs until after we have that talk. Simply bypassing that process and throwing out a quick idea or sketch would never yield the same results as going through the process.
If you’re concerned whether or not you’ll be happy with the outcome, take a look at my portfolio and my process (above). My portfolio work is a good showcase of my design style and thought process, so if those things resonate with you, that’s a good sign that our collaboration would arrive at a great solution for you.
If you don’t like most of my other design work, or if you don’t feel like the process I described interests you at all, I'm probably not the best fit.
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Because I focus on full brand identity design, I unfortunately don’t have time to take on projects fixing existing designs or executing other design ideas. My branding process includes an in-depth strategy meeting and creation of brand new design concepts.
If you have a design started that you’re not happy with, we would talk through what is & isn't working during your kick-off meeting. Through that conversation, we'd determine if it makes sense to build on elements of your original direction or move in a completely new direction.
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Please see the answer to the above question, plus:
If you have some symbols or ideas in mind that you might like to incorporate, that’s great. We’ll definitely talk through those in your strategy meeting and determine if it makes sense to include them in your branding.
If you have a precise sketch or know exactly what you want your logo to look like, and you’re just looking for a designer to execute it, I’m not the best fit to help with that type of work but can recommend other resources for you.
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My frank answer to this is that you get what you pay for. There is a reason that logos from online design gig sites (Fiverr, Upwork, 99designs, etc.) or from non-professional designers often lead to issues in the future.
To name a few, you risk:
Possibility of that designer using a stock image graphic for your logo instead of creating a custom-drawn design, which is often copyright infringement, not to mention is not unique to your business, and prevents you from copyrighting or trademarking your brand in the future
Possibility of that designer copying a logo from another business, which is not unique to your business and risks you getting sued for copyright infringement
Receiving generic, canned designs with no meaning, which don’t resonate with your audience and don’t help your business grow
Getting design that’s done quickly, but riddled with errors
Not having the correct files, so your logo shows up blurry on your website and printers can't print it properly
Not knowing your brand fonts or colors to create other pieces with the same look later
When we work together, you can rest assured that the expertise and care I put into your brand design matches the passion that you have for what you do, prepares you for proper use of your files, and helps your business grow long-term.
Whether you’re ready to book or want to talk through which package is the right fit first, let’s start with a consultation call!