Zero Two, a video production company in Seattle, WA, wanted a typographic logo that expressed its passion for helping brands grow and providing high-quality, authentic content. The team was focused on a retro style, with a desire to tap into nostalgic feelings evoked when you think about watching cartoons on Saturday morning as a kid. They also wanted to blend in a futuristic look, to elevate and bring a sense of professionalism.
In the logo design, I expressed Zero Two’s originality and out-of-the-box video work by breaking the text through the brackets, which double as the bracket icon seen when you look through a camera to focus. The 3-dimensional design taps into nostalgic ’90s cartoon titles, and also creates a sense of motion and excitement, appropriate for video, but also in line with Zero Two’s goals to help grow brands. The result is a logo with a nod to ’90s retro shows and games, with a bold and modern twist.