Madison County Outdoors

LOGO DESIGN

As a resident of Madison County, North Carolina, it was a huge pleasure to design the logo for Madison County Outdoors, a sector of the Tourism Development Authority, that acts as a resource for outdoor activities in the county.

It was important to the organization that all three of the county’s towns—Mars Hill, Marshall, and Hot Springs—be represented equally. MCO was also inspired by National Park patches and wanted nature imagery to be at the forefront. The mark incorporates Mars Hill’s mountains, the French Broad River through Marshall, and the Appalachian Trail running through Hot Springs with a leaf-cum-directional arrow. The circle enclosing the mark includes compass notches to tie in hiking and love of the outdoors.

 
Primary logo

Primary logo

 
 
Secondary logos and icons

Secondary logos and icons

Business card design

Business card design

Social media profile graphics

Social media profile graphics

asheville nc social media icon design, asheville outdoors branding
Logo mockups

Logo mockups

logo and icon designs for madison county nc outdoor organization, asheville graphic designer