Avanté Beauty Lounge
When I first met with Avanté Beauty Lounge to talk about the logo design, it was clear that personal connection and intimacy were important values to the business. The owner wanted to combine her years of experience with approachability through a modern text-based logo. Avanté strives to make people who visit feel comfortable and welcome, building relationships with its customers. (They actually keep nail polish color choices on file so customers can get the same color when they come back!)
To convey the element of human connection, I drew the accent over the “E” with a bottle of nail polish, then scanned it and modified it for the logo. The result is a clean mark with a touch of inviting flair.