Avanté Beauty Lounge

LOGO DESIGN, Website Design

When I first met with Avanté Beauty Lounge to talk about the logo design, it was clear that personal connection and intimacy were important values to the business. The owner wanted to combine her years of experience with approachability through a modern text-based logo. Avanté strives to make people who visit feel comfortable and welcome, building relationships with its customers. (They actually keep nail polish color choices on file so customers can get the same color when they come back!)

To convey the element of human connection, I drew the accent over the “E” with a bottle of nail polish, then scanned it and modified it for the logo. The result is a clean mark with a touch of inviting flair.

 
Primary logo

Primary logo

 
 
 
Secondary logo, horizontal

Secondary logo, horizontal

 
Brand icon

Brand icon

 
 
Hand-painted accent

Hand-painted accent

Business card design

Business card design

Facebook business page graphics

Facebook business page graphics

Instagram profile graphic

Instagram profile graphic

 
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For the website design, I used minimal light colors to echo the clean and modern aspects of the space, and created several custom icons to indicate Avanté’s services.

 
 

 
Alyssa is an absolute pleasure to work with. Professional, prompt, courteous, understanding. I have a PhD in marketing and worked for 20 years in marketing and branding. I knew from the first 5 minutes of talking with her that she’s the real deal. Safe bet! So happy with her work.
— Scott, Avanté Beauty Lounge