716 Local Music

LOGO DESIGN AND BRANDING, PRINT DESIGN, ICON DESIGN, ILLUSTRATION

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As an avid supporter of local music in my hometown, Buffalo, NY, I created 716 Local Music, an online magazine, to help Buffalo musicians expand their audiences. The logo design focuses on Buffalo's area code "716," promoting a feeling of pride for the city. In addition to designing the logo, I developed the identity and custom illustrations, managed the social media, and managed communications between participants.

 Old logo
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For several years, I interviewed bands each month, wrote articles, and designed the publications, which were posted online monthly.

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The response to 716 Local Music was wonderful, and I had opportunities to publish extended editions, outsource writing, print special issues, release a music compilation of included artists, appear on a local radio show, and interview individuals involved in various areas of the music industry.

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